Serva Health Insights
Welcome to the Serva Health Blog—your destination for insights on patient engagement, clinical trial support, and biopharma commercial services. Our insights are designed to provide valuable information and expert perspectives on how to enhance patient care, streamline clinical trial processes, and navigate the complexities of healthcare. Here, you’ll find articles that explore the latest trends in patient support strategies, innovative healthcare technologies, and best practices for optimizing patient outcomes. Stay informed with Serva Health as we continue to shape the future of healthcare services.
Modern clinical trials demand more than mass outreach and digital reach. The success of a patient recruitment strategy in biopharma now hinges on trust, clarity, and sustained engagement. Behind every enrollment number is a patient weighing risks, asking questions, and deciding whether they feel seen. The recruitment journey, then, must
In today’s fast-paced pharmaceutical market, commercial leaders are under pressure to deliver more personalized patient support while demonstrating clear value. Patient services are evolving from a back-end support role to a strategic necessity with industry priorities shifting toward personalized care, operational efficiency, deep engagement, and improved health outcomes. However, a
Advances in pharmaceuticals have little impact if patients don’t stick with their treatment. Medication non-adherence is a widespread problem – in fact, studies show that on average only about 50% of patients with chronic diseases in developed countries take their medications as prescribed. This gap between prescription and proper use
Running a successful clinical trial is never just about protocol and data, it’s about people. Behind every enrollment number is a patient making decisions, asking questions, and navigating a deeply personal health journey. When those patients feel heard and supported, everything changes. Recruitment improves. Retention climbs. And the quality of
The technology behind any Patient Support Program (PSP) does more than just check boxes. It sets the tone for how patients, providers, and support teams interact, often over months or years of treatment. Yet with so many digital options available, picking the right platform can feel like navigating a maze
Clinical trials are the backbone of medical research, but their success hinges on efficient communication, participant engagement, and careful coordination among stakeholders. Unfortunately, many trials struggle with these aspects. 85% of trials fail to recruit enough participants and 80% fail to meet enrollment timelines, and dropout rates can exceed 30%.